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George Karalexis is an entrepreneur & media executive specializing in marketing, business & corporate strategy, organizational structure, & tactical team building. 12+ years of multi-vertical leadership & cross-functional execution in entertainment, advertising, and social impact.

Posts tagged youtube
From Vanity Metrics to Actionable Insights: Using YouTube Analytics for Effective Marketing

YouTube Analytics is one of the most valuable tools musicians can access for always-on, real-time, & accurately in-depth insights about how their content is being received by their viewers. Those exact insights can, in turn, be used to build an omni-channel marketing strategy. In short, by leveraging the data that YouTube is already providing, musicians can create more effective, 360 (comprehensive) marketing strategies that span across multiple platforms/channels.

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