George Karalexis is an entrepreneur & media executive specializing in marketing, business & corporate strategy, organizational structure, & tactical team building. 12+ years of multi-vertical leadership & cross-functional execution in entertainment, advertising, and social impact.
To effectively leverage the power of short-form video, it’s important to understand the unique strengths that YouTube Shorts, Instagram Reels, and TikTok offer, because each platform caters to a different aspect of the short-form video landscape.
Read MoreBilaterally across consumer and creator, short-form video has fundamentally transformed the way music and audience engage. At baseline, the prevalence of platforms like YouTube Shorts, TikTok, & Instagram Reels have made bite-sized content a powerful medium for musicians to market their music, even informing what artists create and dictating how they engage with fans.
Read More
