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Posts tagged george karalexis ten2
Thoughts on 2025: Execution, Not Experimentation

The most important lesson of the year was structural. The industry continues to confuse distribution with leverage and visibility with value. Optimizing for fleeting moments instead of building repeatable systems produces unstable business models and short-lived outcomes. Technology alone does not fix this. Judgment without systems does not scale. Over the course of the year, it became clear that progress follows when decision-making is consistent and reinforced by systems designed to support it.

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