Recently, I heard an executive from a major music company repeatedly refer to artists as creators. While that is true, they are not the same, and it got me thinking about why we make that distinction, my own perspective on music and the business around it, and how we choose to run our company.
Read MoreIn the wake of Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders break down the debate around distribution fraud.
Read MoreFool me once…
Read MoreIn our current climate of content over-saturation, survival demands a knockout first impression. Any successful campaign, rollout, brand and product longevity relies on capturing attention to stand out. More importantly, good marketing -- real marketing -- sets that tone & pace immediately.
Read MoreThe limits of 2020 forced us, as music executives, creators, & marketers, to rethink the way we produce & release content.
Read MoreI’m the Co-Founder & CEO of Ten2 Media, a content distribution and marketing company.
