photography / strategy 

As we continue to work towards transforming Dougie Poynter's image, we recognized the importance of showcasing his natural sense of style to the fashion community. So, for London Fashion week AW17 we partnered with Carl Marshall PR and GQ magazine to showcase Dougie Poynter's style through a "What I Wore To Fashion Week" column. Given my understanding of his brand and aesthetic, I photographed the piece because it was important to control his image through the right photography in order to stay aligned with the overall brand we are creating.