George is an entrepreneur, published photographer and social activist with a rich background in entertainment, marketing and the arts. He currently is the Managing Partner and Founder of mouvement, which is a management and consulting firm based in Los Angeles and London.
Prior to co-founding Movement, George was Factory Design Labs’ Global Managing Director, where he headed up business development and strategy efforts for the agency.
Previously, George spent the last decade in the entertainment industry with his company FAUX Entertainment, which primarily focused on artist management, marketing, event production, PR and ticketing. A pioneer and key influencer in the Electronic Dance Music community, George managed artists such as Roger Sanchez, Chad Hugo, Jimmy Edgar, Fred Falk, Danny Daze, Blaqstarr and more. He has put on and built such events as Juicy Beach, Bass Ride, Bass Haus and launched the Ultramajic label and Temple with Jimmy Edgar.
While at FAUX he co-founded TMG Marketing (The Momentum Group), a digital and experiential marketing company which worked with artists such as MAKJ, Sick Individuals and Cosmic Gate, as well as The Groove Cruise and The Dunkin’ Donuts Center. His additional experience includes integrated brand sponsorships and activations with Red Bull, Pioneer DJ and Uber, among others.
George is also a conservation activist and has been a guest lecturer at UCLA, USC and Pepperdine University on Entrepreneurship and Business Management.